Reference documents and frameworks to help you build a stronger financial plan.
Estimate Your Total Startup Costs
Calculate Your Contingency Reserve
Develop a Funding Plan
Estimating Sales Volume
Determining Sales Price
Constructing the Cost Model
Screen-by-screen user guides for each app β read these before going online to move through each step quickly and confidently.
App 1 / Step 1 β Cost Estimate User Guide
18-page screen-by-screen guide covering Plan Information, fixed asset entry, initial inventory & staffing ramp-up, monthly operating expenses, contingency reserve scoring, and the Save & Finalize summary.
Download GuideApp 2 / Step 2 β Startup Funding Plan User Guide
17-page guide to building your funding plan β equity sources, income sources (grants/crowdfunding), debt financing, loan amortization schedules, and the funding vs. startup cost comparison summary.
Download GuideApp 3 / Step 3 β Revenue Forecast User Guide
11-page guide to building your 12-month revenue forecast β preliminary sales volume estimate, product/service line entry, monthly unit volumes, other income, and the sales mix summary.
Download GuideApp 4 / Step 4 β Cost Model User Guide
15-page guide to building your 12-month expense forecast β COGS (unit costs & monthly volumes), beginning inventory, operating expenses with seasonal adjustments, non-operating expenses, and the full expense summary.
Download GuidePractical assessments and frameworks to help small business owners execute at a higher level of maturity.
Customer Connection Effectiveness Assessment
Scored assessment across 6 sections β customer definition, research, value proposition, acquisition, experience, and economics β with a final alignment rating.
Download DocumentBusiness Idea Validation & Investment Readiness Checklist
8-category scored checklist covering market opportunity, customer validation, competitive landscape, product feasibility, business model, operations, financial viability, and founder capability.
Download DocumentInvestor Readiness Checklist
10-category checklist for founders preparing to raise angel or venture capital β covering business model, financial readiness, growth strategy, management team, legal structure, and investor materials.
Download DocumentSimple Market Validation Criteria & Scoring Worksheet
5-section weighted scoring worksheet (customer demand, founder fit, competitive position, financial potential, ease of execution) to determine if a startup idea has enough validation to move forward.
Download DocumentPricing Power Self-Scoring Worksheet
80-point self-scoring worksheet across 10 dimensions β customer focus, differentiation, value communication, offer packaging, switching costs, trust, comparison control, scarcity, revenue model, and customer quality.
Download DocumentSetting Up a Cap Table β C Corp Guide
Step-by-step beginner's guide covering cap table creation, dilution tracking, balance sheet integration, convertible notes, SAFE agreements, pre/post-money valuation, and pro forma cap table modeling.
Download DocumentSources for Cost Estimation in a Startup Business
Structured guide to 9 categories of cost data sources β government resources, trade associations, vendor quotes, real estate, payroll, professional services, marketing, and comparable businesses.
Download DocumentSupporting documents for the Unit Cost Calculator and Sales Price Calculator.
Unit Cost Calculator β User Guide
Step-by-step companion guide covering the six-section flow: product identity, expected volume, direct costs, indirect variable costs, fixed overhead, and reading your results β with a complete worked example.
Download DocumentUnit Cost Calculator β Pre-Flight Worksheet
Fill this out before opening the calculator. Gather your P&L, payroll records, vendor invoices, and rent/subscription bills, then transcribe the completed numbers into the calculator's six sections in order.
Download DocumentUnit Cost Calculator β Quick Walkthrough
Annotated 3-page visual walkthrough: the six-section flow, inputs in action (custom logo t-shirt example), and how to read the results panel β cost components, margins, break-even, and volume sensitivity.
Download DocumentSales Price Calculator β User Guide
20-page companion guide covering all four tabs: cost & market inputs, pricing analysis (verdict, KPIs, price positioning map, unit economics, break-even), scenario planner, and product comparison view.
Download DocumentSales Price Calculator β Pre-Flight Worksheet
One-page worksheet to pencil in your numbers before opening the calculator. Covers product identity, market intelligence, direct/variable costs, overhead allocation, labor cost, and profit target β with Quick Math formulas.
Download DocumentSales Price Calculator β Quick Walkthrough
Annotated 3-page visual walkthrough: the four-tab flow, inputs in action (lawn mowing example at $65 mid-market), and reading Tab 2 β verdict, KPIs, price positioning map, unit economics, and break-even.
Download DocumentYear 2 & Year 3 Forecast Adjustment Guide
Common adjustments for a three-year financial forecast β conservative defaults & benchmarks
Financial Plan Β· Model Architecture v3 β Multi-Year
Design of record β adopted 2026-08-20 Β· supersedes v2